Limitless Creativity

Guerrilla Advertising-Water Drops

This is my work from diploma in graphic design course. The concept and the idea of the advertisement is to give people feel the refreshness of drinking the mineral water as if the water is from the waterfall that flow from the cool side of a mountain.

This is all about creativity. From the works above, it shown that there is no limitless on how creative you will imagine to create a simple information but yet it is unique in its on way. From my view point and mix with what I have learn in class is to create something new, it all begins with creative ideas.

Furthemore, when you create your own concept of ideas, it doesn't ends there. But with the limitless life of creativity inside you will generate new ideas time to time and develop more new concept of ideas until it become perfection and sastified with it. Without all this creativity inside every person, the ideas that can be develop as wide as an infinite space can only become an abandon bridge that will never archieve the destination that can sastified others in every aspect. What I gain throughout the lecture session is that creativity is like a million of small piece of puzzles that if combine its together, it can become a huge quantity of different kind of ideas.

“…creativity by individuals and teams is a starting point for innovation; the first is a necessary but not sufficient condition for the second.”

Amabile, T.M., R. Conti, H. Coon, et al. (1996). “Assessing the work environment for creativity”. Academy of Management Review 39 (5): 1154–1184.